Shaping the future of marketing from the inside, out.
Most strategists stopped doing the work years ago. Most doers never got handed the org chart. I kept both jobs on purpose.
[Quest complete]Mastered the agency craft.
I got into marketing through language. Linguistics, search, the study of how people actually ask for things. At two global network agencies, I ran SEO and linguistic analytics for some of the biggest brands in healthcare, consumer, and the public sector.
I learned how enterprise marketing works. And exactly where it breaks.
[Quest complete]Scaled high-growth SaaS.
Then I went in-house to see what happens after the deck. At a data science SaaS company and a digital health unicorn, I rebuilt web, SEO, and demand from the ground up, and answered for pipeline, not impressions.
Organic traffic doubled. Web pipeline tripled. At both companies. Results that repeat aren't luck. They're a system.
[In progress]Went all in on healthcare and life sciences.
Back on the agency side, I turned an omnichannel practice into a department with its own P&L. Four strategists, more than 15 brands, and revenue that doubled two years running.
Now at Supreme Group, I run the same play at platform scale: one omnichannel capability across five operating companies, with AI built into how strategy gets delivered. Not bolted on after.
