Patterns, not portfolios. Each one is a system that outlived the engagement. Full write-ups are on the way.
One omnichannel capability, five operating companies, one playbook. I'm building the model, the intake systems, and the measurement layer that let each company run its own work without reinventing the machine. AI is built into delivery from day one, not layered on after the strategy is done.
I turned a single omnichannel practice into a department with its own P&L: four strategists, more than 15 brands, revenue that doubled two years running. The real build was the org chart, the intake process, and the playbooks that let the team scale past me.
Twice I went in-house to rebuild web, SEO, and demand from the ground up, once at a data science SaaS company, once at a digital health unicorn. Organic traffic doubled and web pipeline tripled at both. Different companies, same system, same result.
I use linguistic analytics and generative AI to turn HCP and patient research into strategy that ships faster: audience models, messaging frameworks, and content systems built on how people actually search and ask for things. Started in language. Still is.